During the process of de-construct and re-innovate assignment, I came up with an interesting theory about the existence of the deconstructed fashion or the unfinished fashion by Alison Gill. So what is deconstruction fashion?
It is a fashion piece that looks unfinished and the designer is always in the middle of the product experimentation. Normally the fashion item has exposed seams, raw edges, some part displacement, and some kind of treatment to make it appear distressed. Fashion for Deconstruction is intended to question the conventional conception of beauty.
Gill believes the fashion trend of deconstruction, known by the French as "Le Destroy," is an intentional effort toward unfinished forms that fall apart, recycled, or transparent. The designers in this group include Rei Kawakubo, Karl Lagerfeld, Martin Margiela, Ann Demeulemeester, and Dries Van Noten. The basis of all deconstructed clothing is aestheticized non-functionality which amounts to anti-functionality.
Deconstruction in theory shows the uncertainty of words and phrases in terms of a context. In the Cranbrook Academy communication design, the deconstruction of style was first observed. A 1988 exhibition on deconstructivist architecture at MOMA brought the word into greater consciousness. Gill indicates that Martin Margiela is an instance of body deconstruction architecture. His clothing is made of pieces from several places with the transparent arrangement of other garments, linings, zippers, or fixtures.
Deconstruction in fashion keeps the utmost possibility of revealing and critically commenting upon the charms of fashion i.e generally interpreted as glamour, luxury, ornaments, fabric, construction, etc while at one point, the word "deconstruction" implies a clear reversal of construction and, thus, a reading of clothes that look incomplete, torn, demolished as "deconstructed" works at this common-sense level.
The complexities of the term are, on the one hand, symptomatic of a general issue of theoretical diffusion, and, on the other, unique to what makes noticeable a deconstructive thought, both in general and in particular concerning fashion. Fashion is hard to connect with philosophy because of the propensity of fashion toward triviality, aesthetic play, commoditization, and meaning-robbed. The question of whether or not true creativity would occur in fashion was highlighted here. It claims that fashion patterns come from historically disseminated mainstream types. She says that the hierarchy of fashion appears to erode due to mass production and media, but then contradicts this argument by stating that the hierarchy of fashion rests in a theoretical realm: the concept of a "new look" produces the fashion elite.
However it a long debate to go further upon philosophy and fashion on its own, after performing the de-construct and re-innovate exercise, I feel that the designer mustn't be just destroying. It is instead a "forming and deforming, building and destroying, creating and undoing clothing" simultaneously. It is eventually opening up a lot more possibilities in terms of design and aesthetics. Design and anti-design are equally important as well as how we look at the fashion industry today !
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